Gia Medeiros is founder and chief strategic officer of 520 Collective, a national network of creative brand and business development experts (including strategists, researchers, creatives, leadership/organizational development coaches, and consultants from many fields). Her work has taken her on journeys around the world and into homes and offices around the country for major for-profit companies like Coca-Cola, Philips Electronics, Walgreens, and OfficeMax. Gia was deeply involved in the development of the “Thrive” campaign for Kaiser Permanente—as a researcher, strategist, and innovations expert. There she saw the full power of linking brand and business efforts to inspire organizational transformation. She has spent the last three years working with the CRC to bring the message of sustainability home and was part of the development of the “Resource” rebranding “Reimagine” campaign. Gia lives in Boulder, Colorado with her husband and two children (Ella, 9, and Carmen, 6) and when she’s not traveling the country she loves to hike, ski, practice yoga, and listen to bluegrass at Boulder’s famous farmer’s market.